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  • Writer's pictureChris Goff

The Ultimate Guide to Starting Your Real Estate Investing Business in 5 Simple Steps

Getting started in real estate investing can seem daunting, but it doesn't have to be. With the right plan and tools, even the most inexperienced investor can lay the groundwork for a successful real estate investing (REI) business. Whether you're looking to flip houses, own rental properties, or just earn from real estate commissions, these five steps will put you on the path to achieving your real estate goals.

1. Crafting the Perfect Name for Your Company

Your company name is often your first impression. It should resonate well within the real estate market while also being memorable. Consider using robust terms like "Property Solutions" or "Real Estate Solutions" in your name to convey a strong, problem-solving business. Remember, your name should reflect your mission and hint at the solutions you provide.

2. Establishing Your Legal Entity: Setting Up an LLC

One of the first official steps for your business is to set up a Limited Liability Company (LLC). This entity not only lends credibility but also offers protection for your personal assets from your business liabilities. The process varies slightly from state to state but generally involves choosing a unique business name, filing your Articles of Organization, and paying a filing fee. Some states may require an Operating Agreement as well.

3. Securing Your Online Identity with a Domain Name

In today's digital age, your online presence is crucial. Selecting a domain name that is close to your company name (if not identical) will help strengthen your brand and make it easier for potential clients to find you. Remember, while .com is the most sought-after domain suffix, several new domain extensions are now available (.net, .realestate, etc.), which might offer a more unique or memorable option for your business.

4. Building a Professional Website

Your website is your digital storefront, and in many cases, it's where first impressions are formed. Here are our top recommendations for website platforms based on complexity:

  • Complexity: For those with some web development experience or resources to hire a developer, WordPress and Webflow offer unparalleled flexibility and customization options.

  • Intermediate: Wix and Squarespace are great for those who want some level of customization with easier-to-use templates.

  • Easy: LeadPages is perfect for beginners, focusing more on landing pages, which can be a great starting point.

  • Done for You: Carrot specializes in the real estate industry and offers a hands-off approach for those who want a professional website without the hassle of building it themselves.

5. Setting Up Your Business Communications

A dedicated email and phone number for your business not only enhances your professionalism but also helps keep your personal and business communication separate. Many domain hosting services offer email accounts, and companies like Google Workspace can set you up with a business email that uses your domain name. For phone services, apps like Grasshopper and Google Voice allow you to add a business line to your existing mobile phone.

Bonus Tip: Starting Your Real Estate Investing Business with REIPro

REIPro 60-Day Plan for Real Estate Investors

For those looking to hit the ground running, REIPro offers a 60-Day Action Plan tailored to new real estate investors. This platform provides not just a road map but also tools and resources designed to get you started on the right foot. From identifying lucrative markets to understanding financing and closing deals, REIPro could be your key to unlocking the world of real estate investing.


Starting your real estate investing business is an exciting venture. By following these five steps, you're not just laying the foundation for your business, but also positioning yourself for success in the competitive world of real estate. Remember, every successful business starts with a plan, and in real estate, your execution of that plan will determine your trajectory. Happy investing!


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