top of page
  • Writer's pictureChris Goff

The 10-Step Process to Wholesaling Real Estate

Wholesaling real estate is an excellent way to get started in the property investment world without a significant upfront investment. Here's a simple, step-by-step guide to help you navigate this potentially lucrative strategy.

1. Wholesaling Real Estate Lead Search

Finding wholesale properties involves diligent research and networking. Utilize strategies such as direct mail campaigns, online property listings, public records, real estate auctions, or driving around neighborhoods (driving for dollars) to identify potential deals. Always analyze each prospective property carefully, considering factors like location, repair costs, and potential resale value. Vacant properties make great wholesaling deals.

REIPro's lead generation tool for finding motivated sellers.

2. Contact the Property Owner

Contacting owners for wholesale properties involves a blend of direct mail and phone communication. Direct mail involves sending personalized letters or postcards to property owners expressing interest in purchasing their property. Phone communication or cold calling, on the other hand, involves reaching out to owners directly over the phone to discuss potential deals. Both methods require a clear, compelling message and a respectful approach to increase the likelihood of securing a deal. Use this initial phone script when calling.

REIPro Phone Script for calling vacant leads.

3. Inspecting Wholesale Properties

Inspecting wholesale properties is a critical step in the wholesaling process. This involves physically visiting the property and assessing its condition, layout, and potential repair needs. In some cases, you may want to bring along a contractor or home inspector for an expert opinion. The goal is to accurately estimate the property's after-repair value (ARV) and potential profit, which will help negotiate the purchase price and sell to a potential investor.

4. Run Comps and Calculate Cash Offer

Calculating a cash offer for wholesale properties involves determining the After Repair Value (ARV) of the property, estimating the repair costs, and factoring in your desired profit margin. The general formula used by wholesalers is ARV minus all expenses, minus your profit equals your cash offer. This ensures that you can sell the property to an investor for a profit while providing them with enough room to make their own profit after repairs.

REIPro comes complete with comparable sales to determine the after repaired value.

5. Sign a Contract with the Owner

Going under contract with wholesale properties involves signing a purchase agreement with the property owner. This agreement gives the wholesaler the right to buy the property at a specified price within a certain timeframe. The wholesaler doesn't actually intend to buy the property but rather to find an end buyer who will. Once an end buyer is found, the wholesaler assigns the contract to them, making their profit from the difference between their contracted price with the seller and the price the end buyer agrees to pay. You can find a purchase contract with all the disclosures in REIPro.

6. Protect Your Interest

Any time an Investor secures a contract with a seller, they stand a remote chance that the seller may find another buyer who will give them a better price. An Affidavit of Memorandum clouds the title and protects the Investor so the seller cannot sell the property to someone else without passing a clouded title. In this case, you are swearing to a Notary that you do indeed have a signed contract with the seller. Download a free copy in REIPro.

7. Locate a Cash Buyer

Marketing a wholesale property to a cash buyer involves showcasing the potential value of the property and the profit the buyer stands to make. This can be done through various channels such as email lists, social media, real estate investor groups, or local real estate meetings. The key is to provide detailed information about the property, including location, condition, estimated repair costs, and potential After Repair Value (ARV). A well-crafted presentation with accurate figures can attract serious cash buyers and expedite the sale process.

8. Sign Contract with New Buyer

Assigning a wholesale property to a cash buyer involves transferring the purchase rights of the property, as outlined in the original contract with the seller, to the cash buyer. This is done through an assignment contract, which details the original purchase price and the new price that the cash buyer will pay, with the difference being the wholesaler's profit. Once the assignment contract is signed, the cash buyer steps into the wholesaler's position and purchases the property directly from the seller.

9. Setup up Closing

Closing on a wholesale property with a title company or closing attorney involves finalizing the sale transaction between the original seller and the end buyer. The wholesaler's role is largely administrative at this point, as they've already assigned their purchase rights to the cash buyer. The title company or attorney will manage the paperwork, ensure all legal requirements are met, and distribute funds appropriately. This includes paying the wholesaler their profit from the assignment fee. The exact process can vary by state, as some require a title company for closings, while others necessitate an attorney.

10. Payday

A wholesaler's first paycheck is an exciting milestone. It's wise to reinvest a portion of this income back into the business for future marketing efforts, continued education, or tools that can streamline their operations. Additionally, setting aside money for taxes is crucial as wholesale profits are considered taxable income. Lastly, saving a portion for unexpected expenses or market fluctuations can provide a safety net. While it might be tempting to splurge, a strategic approach to managing this initial income can set the foundation for long-term success in wholesaling.

Remember, like any investment strategy, wholesaling real estate requires effort, persistence, and a willingness to learn. But with these steps as your guide, you're well on your way to a successful wholesaling career.

Ready to take your wholesaling business to the next level? Don't miss out on the comprehensive training, data, lead generation, comps, tools, and systems designed specifically for wholesalers that REIPro offers. Whether you're just starting out or looking to scale, REIPro has you covered. Click here to begin your journey to success with REIPro today!


bottom of page